SSEF Logo - Zertifikat
Gübelin Gem Lab Logo - Zertifikat
GRS Gem Research Swisslab Logo  - Zertifikat
GIA Gemological Institut of America Logo - Zertifikat
GLA Gem Lab Austria Logo - Zertifikat

The expert for natural colored, untreated gemstones and investments in these

The Natural Gem is your partner for investments in gemstones.
30 years of experience in the international gemstone trade and market leader of naturally colored, untreated gemstones.

Let our experts advise you or buy gemstones directly online in our webshop. Of course all our products come with internationally recognized certificate.

Your Benefit:

  • Personal, first-class & individual customer advice
  • Discreet delivery to desired location
  • Third party storage locations (e.g. bonded warehouse, safekeeping)
  • Individual production of high-quality jewellery (“portable tangible investment”)
  • Mediation of appropriate insurance coverage
  • Repurchase or support with desired resale


  • Small, easy to transport, highest concentration of value
  • Used to store value for more than 5,000 years
  • Easy to pass on (e.g. to the next generation)
  • Strong increase in value (high demand, declining mine yields, auctions)
  • Internationally traded & independent, recognized certificates
  • No metallic properties, hard to find even by X-ray
  • Low correlation with other investment classes
  • Beauty of the stones

Discover gemstones

We exclusively offer natural colored, investment-grade gemstones in our portfolio. Every gemstone available for purchase is accompanied by certificates issued by globally renowned gemological institutes.

We take our time for you

Your Investment, Your Style

Individual gemstone consulting

We value the individuality of our customers. That’s why we take the time to tailor your portfolio to your individual needs. Every gemstone is unique and so will your portfolio be.

Access to even more exclusive and rarer gemstones

Not all gemstones that we sell are available online in our webshop. Access to the rarest gemstones is more than just an investment opportunity. It is an invitation.


The most important gemstone mines in the world


Spinel: more than just carbuncle stone

Grüner Smaragd auf weißem Hintergrund

Gemstones as a legacy

A wearable investment

“Gemstones have always been a safe haven currency”

Your advantages

  • Always have your investment close to you!
  • Glittering or discreet: both are possible!
  • Enjoy your value-enhancing jewel every day

Many of our customers choose to set their gemstone in gold, white gold or platinum. Talk to our experts now about your options.

Visit us in Vienna

Beautiful rooms for even more beautiful gemstones

Your advantages:

  • Browse over 5,000 gemstones and choose your personal favorites.
  • Feel how light and sparkly gemstones really are.
  • Try on one of the many rings, cufflinks or necklaces from our Habsburg Collection.

We have created space for you to relax and diversify your portfolio at your leisure.


 I have read and agree with the Data protection information.